NEW YORK -- It sounded like a winning proposition -- free money -- for Internet access providers. By tracking their subscribers' personal Web surfing habits, they could help deliver ads targeted to the consumers' interests, and claim a share of the burgeoning online advertising market dominated by Internet search companies. [...]
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by[...]
AdWeek |
August 29th, 2008 |
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NEW YORK WPP has extended the deadline for TNS shareholders to accept the holding company's $2 billion-plus offer to acquire the research firm. The new deadline is Sept. 12. (WPP CEO Martin Sorrell is shown.)[...]
CNBC |
August 29th, 2008 |
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Posted By:Darren RovellFor years, the NCAA has turned a blind eye to the fact that its member institutions give the Nikes, Adidases and Under Armours of the world specific numbers that match up to their best players. Here's a list of the players who should be getting paid. Read More [...]
CNBC |
August 29th, 2008 |
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Posted By:Darren RovellWhen your competition inks a great athlete to an endorsement contract, I’d suspect you wouldn’t go out of your way to talk about that said athlete. But, on his blog earlier this week, Bill Marriott, Chairman and CEO of Marriott International, couldn’t stop spouting about the Olympic performance [...]
Adrants |
August 29th, 2008 |
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Old friend The Reverse Cowgirl points to yet another apparent example of an ad agency's use of an artist's work without permission or credit.[...]
It's a good time to be covering politics, given the interminable campaign season. In between the two big conventions, Forbes checks in on Politico.com, a news site founded in 2007 by former Washington Post reporters John Harris and Jim VandeHei. The company, which operates a website, a print version and [...]
CNBC |
August 29th, 2008 |
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Posted By:Darren RovellYesterday, I followed Michael Phelps around all day on his first full day on U.S. soil in New York City. I've done all-access pieces before, but I've never seen anything like this. Click to watch the exclusive CNBC.com video! Read More Topics:Endorsements | Television | Media | Marketing [...]
MediaPost |
August 29th, 2008 |
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OMMA Awards Finalists in the Online Advertising Creativity Category[...]
Seeking Alpha |
August 29th, 2008 |
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In the current monster-sized issue of Vogue, my producer, Ruth, while killing time on the Delta shuttle on our way from New York to Boston for a shoot this week, uncovered a blogworthy story buried in the hundreds and hundreds and hundreds of pages of fashion ads. It represents a [...]
Name a prescription drug in a TV ad, and you also have to list all the side effects. But if you talk about a condition rather than a drug, you can dispense with the side-effect talk and send people to a Web site - which in turn promotes your drug. [...]
MediaPost |
August 29th, 2008 |
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According to TV Land's "Generation BUY: A Close Look at the Boomer Consumer" study, 40 and 50 year-olds are not only spending more on themselves per month than Millennials and Gen Xers but they are spending twice as much as their younger cohorts on others in their lives. The study [...]
Seeking Alpha |
August 29th, 2008 |
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Just one week ago, I wrote a scathing article regarding Sirius XM (SIRI) and the NFL, titled Sirius XM Fumbles The Ball. Experience had led me to believe that a full marketing campaign would begin near the end of the season, as had seemingly been the case for several years [...]
SF Chronicle |
August 29th, 2008 |
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Google Inc. and Yahoo Inc. will start a high-profile advertising partnership by early October, even if federal regulators haven't approved the deal, Google CEO Eric Schmidt said Thursday. "We are going to move forward with it," Schmidt said in an interview on[...]
The cable industry has introduced an experimental political channel that gives advertisers a uniform way to buy time and measure the number of people watching.[...]
The new cable comanies-backed ad targeting company Canoe Ventures has been trying to push its first project, Elections '08 On Demand, as the new-ish TV channel which lets people watch videos about elections, but this NYT story points out that the channel hasn't caught on among viewers or even advertisers. [...]
CA-Los Angeles, WHO WE ARE: We are an Advertising + Creative Staffing Agency looking to bring aboard a new ACCOUNT EXECUTIVE to be part of our rapidly growing LA team. WHAT WE DO: We work with the top advertising age[...]
NY-Long Island, Ipsos is a leading global provider of advertising, marketing, public opinion, media, and customer satisfaction research. We collect data using online, mail and telephone interviewing methodologies. As[...]
PA-Philadelphia, Sports and Entertainment Marketing Firm Entry Level Sports Marketing Associates Choice Promotional Group, Inc. is a marketing and advertising firm that specializes in direct promotional campaigns for l[...]
Waterfront Media/Brooklyn, NYManager of Email Deliverability & Operations Waterfront Media is the premier publisher of self-help experts. With the Internet at the core of its publishing platform, this venture-backed company develops partnerships with renowned experts and the industry's leading brands. Waterfront's entrepreneurial spirit guarantees sophisticated and creative web site launches, [...]
