-- Penton Media: Former president and CEO of Thomson Financial will now take on the role of CEO at Penton Media as well as join its board of directors. Before serving in various management roles, including COO, at Thomson Financial, Rowlands ran the North American operation of FT Information. She [...]
MediaPost |
October 7th, 2008 |
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A new study of magazine advertising ROI by Marketing Evolution found that magazines are the most cost-effective means of influencing consumer behavior at certain stages of the decision-making process, or "purchase funnel," beating out TV and online media. Specifically, magazines dominate two crucial stages: brand familiarity and purchase intent.[...]
-- Newsweek: The Washington Post Co. mag has named Pamela Raley, a former online ad sales exec at Hearst, Disney and Revolution Health, to the new post of chief revenue officer. Raley will be responsible for overseeing all ad revenue and the magazine's ad sales teams, but her main focus [...]
Jossip |
October 6th, 2008 |
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(Click to enlarge) Can anyone interpret how AdAge determined their Top 10 list for "outstanding accomplishment, growth, business and buzz among magazines?" Sure, it's been a tough year fiscally for all publications, but listicles in general are tough if they rely on "fuzzy math" to determine criteria such as oustandingness [...]
By now, anyone who's been paying attention knows that Tina Brown's online project with Barry Diller's backing is called The Daily Beast after the paper in Evelyn Waugh's Scoop. Brown's high-profile move to the web from glossy print is scheduled to go live Monday at 7 a.m. eastern, in the [...]
New U.S. marketing campaigns from The Economist and The Atlantic go a step further in trying to attract thoughtful readers' attention.[...]
Jossip |
October 5th, 2008 |
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Hey, dumb Americans, did all this poly-tikkin' going on have you worried you were going to have to get the fuck out of the Applebee's booth and start paying attention to the world around you? Well you just stay put and order another helping of the crispy cheesy chili crab [...]
Back in May, a site called Mygazines was launched, offering a peer-to-peer model for readers to share their magazine subs with each other. The basic idea: subscribers could upload digitized versions of their magazines for others to peruse. No shock: The magazine publishers were in no mood to see their [...]
In seeking readers and advertisers, publications like The Atlantic and The Economist, known as thought-leader magazines, have long tried to make up in cleverness what they lack in wallet power.[...]
MediaPost |
October 2nd, 2008 |
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Hachette Filipacchi Media has struck a deal with Quattro Wireless that puts the latter in charge of external ad sales for Hachette's mobile sites. It covers the mobile sites of Car and Driver, Elle, ElleGirl, ElleGirl Latina, Premiere and Woman's Day. The deal follows Quattro's recent redesign of the sites, [...]
Romenesko |
October 2nd, 2008 |
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Forbes.com Hachette Filipacchi CEO and former Magazine Publishers Association chief Jack Kliger also tells James Brady: * "This has been one of the worst down periods we've experienced in the magazine business. I don't want to beat up on newspapers, but if magazines have been bad, newspapers have been worse. [...]
Romenesko |
October 2nd, 2008 |
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Forbes.com That's what Hachette Filipacchi's Jack Kliger says. The former head of the the Magazine Publishers Association also tells James Brady: * "This has been one of the worst down periods we've experienced in the magazine business. I don't want to beat up on newspapers, but if magazines have been [...]
Jossip |
October 2nd, 2008 |
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"A copyright lawsuit brought against a Web site launched earlier this year allowing users to share digital copies of hundreds of magazines has been settled. Lawyers representing a large swath of consumer and b-to-b publishers—including Time Inc., Hearst, Hachette, McGraw-Hill, American Media Inc., Reed Business Information, Bonnier, Ziff Davis and [...]
Mr. Magazine |
October 2nd, 2008 |
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Followers of my blog will recall my stand on the crazy subscription prices for magazines. For years I have been advocating charging the right price for the right magazine both on the newsstands and by subscription. Our industry is going insane and the offers magazines are making to prospective subscribers [...]
Our speaker lineup for EconWomen is bursting at the seams with women's media executives eager to discuss this burgeoning market. Along with a few panels, we're going to feature two keynote Q&As; at the event, one with Hearst Magazines President Cathie Black and the other with Martha Stewart Living Omnimedia [...]
The first battle in a war over the crucial question of which network with air the fifth season of Project Runway has been settled. NBC, with the help of Gibson Dunn's Orin Snyder (pictured), has secured a preliminary injunction that temporarily halts a deal the Weinstein Co. had struck with [...]
KY-Louisville, Fastline Publications, a leading advertising media company publishing over 25 magazines serving the farming and trucking industries, is seeking a qualified Sales Trainer to join our team. We have an e[...]
NY-New York City, The successful candidate is a client-side programmer who will code and maintain subscription offers and associated ecommerce vehicles throughout the Time Inc. network (Time, People, Entertainment Week[...]
NY-New York City, Opportunity for an experienced creative and strategic self-starter who can initiate sales development at a new division of Time Inc. called Health.com. This essential role will develop and manage crea[...]
VA-Norfolk/Hampton Roads, ALL ELIGIBLE RESPONDENTS MUST HAVE A MINIMUM ACTIVE SECRET CLEARANCE Founded in 1988, Windmill International, Inc. is proud to be a member-owned firm, fostering national security. A three-time Inc. 50[...]
