You may not be able to anticipate which campaigns will be a hit with consumers, but there are ways to optimize your brand's chances of being accepted in their digital gathering spots.[...]
The economy is giving many in digital a greater headache than previously thought, while Google is giving publishers a leg up, and Facebook may have given users more than they bargained for.[...]
Find out how brands are leveraging unique iPhone technology for maximum impact and where the opportunities are for brand marketers who want to get into the passionate hands of iPhone users.[...]
The daypart might still be an effective advertising tool, but unless the product has an association with a time of day, consumers only care what's on the screen.[...]
To set the stage for successful buys and long-term business partnerships, get the right information up front.[...]
People have been predicting an explosion in mobile advertising for years, but it has yet to happen. Here is the catalyst that will ultimately bring about the revolution.[...]
A Google clone highlights growing fears about the search engine, plus pre-roll makes a comeback, and the Olympics leave us wondering if there's really any gold for advertisers.[...]
Tribal DDB's new CEO dishes on how to break down organizational silos and build an agency that is productive, profitable and -- above all -- personal.[...]
New research findings indicate inbox advertising provides benefits beyond acquisitions alone.[...]
You can't afford to blow it when meeting with new clients. Digitas, T3, BBDO Atlanta and others share their secrets for pitching success.[...]
VideoEgg's CEO laments the loss of joy in the world of online marketing and offers suggestions to help create the happiest place online.[...]
Facebook, MySpace and other social networks can be very tempting for marketers but challenging for the brand overall. Consider these obstacles you may encounter on the road to social media success.[...]
Following his recent career move, Goodmail's new CEO chats with iMedia about why he left IAC, the opportunities he sees at his new company and the vital importance of restoring trust in email marketing.[...]
Who is to blame for falling CPMs, and which ad network gives marketers the reach they crave? Those questions and a stunning hiccup from Google dominated the top stories this week.[...]
Yahoo has been a frustrating place to buy keywords. But amid massive turmoil at the slumping company, a major change to SEM went largely unnoticed. Find out what it was and how it affects you.[...]
Your agency may be brilliant, but are you guilty of these pitch faux pas? Cringe at horror stories of how pitches went awry, as told by execs at Men's Wearhouse, Black & Decker, Sheraton Hotels and others.[...]
CPG head Kevin Kells looks back on his days as a brand manager and examines how digital capabilities could have transformed his campaign.[...]
Think beyond Facebook and stop being a control freak. Our author provides these and other tips for making the most of your social media campaign.[...]
Some agencies want to work with small, passionate brands. Others would like to improve the image of a maligned corporation. Find out who Carat, Digitas, BBDO Atlanta and others see as their dream clients.[...]
Can online ever pack the same emotional punch as television advertising? Here are six obstacles that stand in the way.[...]
Facebook has a new look, Yahoo is still independent and BT may be able to predict the future. Sort of. See what happened this week in interactive.[...]
Trends suggest that spending on online promotions will soon surpass spending on banners, search, email and other interactive advertising. Find out why.[...]
News of Adobe's decision to work with Google and Yahoo to make Flash searchable spread like wildfire. But so far, agencies aren't sure what this change really means.[...]
