General Motors chairman Rick Wagoner took to the Web last week to reassure the public about the company's position in the first of a series of videos called "The Case for GM," which the company is running on YouTube under the aegis of its FastLane social media campaign.[...]

General Electric said Friday that despite a loss for the Olympics, NBC Universal profits for the third quarter still climbed into double digits for the first time in three years. And even with the early negative returns, NBCU still expects to post a small profit from the Beijing Games when [...]

As the nation reeled from the unfolding credit crisis and steep declines on the stock market today, Hearst Magazines delivered an additional blow: It would close Cosmo Girl, depriving teenage girls of fashion tips and shirtless skater dudes. The December issue will be its last print edition, with subscribers receiving [...]

The warning bells must be ringing at ABC -- and soon, perhaps at NBC. Can those long-term-looking TV ratings, which include seven day of DVR playback, save the day?[...]

In my last post, "The Emotionally Abusive Relationship Between Google And Its SEOs," I pointed out -- somewhat irreverently -- the challenges of trying to keep up with Google's ever-changing algorithm. In this post, I'll cover the other side of the argument: why Google can't let you know how it [...]

NetShelterTechnology Media has built a holiday shopping guide wrapped in an advertising and marketing platform. The site allows brands to interact with consumers daily through a dedicated blog. The themed/sponsored Web site, "Top Tech Gifts: An Expert Guide to Holiday Shopping 2008," launches Nov. 3.[...]

Mobile TV advertising growth estimates are being cut back--but mobile TV programmers still want your business. And Flo TV is happy to comply, offering a wide variety of shows from CBS, Fox, MTV Networks and NBC Universal this fall for ATandT and Verizon customers.[...]

In a single day, you will be assaulted by hundreds of thousands of discrete bits of information. I'm writing this from a hotel room on the corner of 43rd and 8th in New York. Just a simple three-block walk down 8th Avenue will present me with hundreds bits of information: [...]

Many consumers still largely think Apple's iTunes is the best place to purchase music downloads, but Amazon and Rhapsody have jumped in popularity from last year. That's according to the new annual TEMPO report, issued today by Ipsos.[...]

The core value proposition of behavioral targeting is to personalize advertising impressions in an unprecedented way by focusing on "users rather than pages." In practice, however, Dominic Bennett, vice president of engineering at Turn.com, explains what's been missing is a pricing model flexible enough to link specific behaviors and behavioral [...]

With browsers turning their address bars into search bars, as we discussed last week, which browser delivers the best search experience? I assembled a panel of judges (OK, me) and put together a scientifically ironclad roster of searches (what came to mind while watching TV Sunday night) and put them [...]

Even before the official meltdown of the U.S. investment and commercial banking industries, the combined effects of an advertising slowdown, coupled with underlying issues in the banking and debt marketplaces, contributed to a pronounced slowdown in what to date has been an expanding marketplace for media related mergers and acquisitions. [...]

Until recently, applying behavioral targeting against video advertising suffered the obvious problem: scale. Even as metrics companies report upwards of 11 billion monthly video streams, only a fraction of that impressive number represents credible inventory for most advertisers. Last month, video ad network YuMe decided that a potential reach of [...]

My friend Nigel Hollis, chief global aalyst at WPP's Millward Brown, an advertising research firm, invited friends to submit brand questions, and receive personal replies and insights in return. This was in anticipation of his forthcoming book, "The Global Brand," based on Millward Brown's annual BrandZ study of 10,000 brands [...]

Fresh off a victory over adult entertainment company Io Group, video site Veoh is asking a federal judge to rule in its favor in a copyright infringement lawsuit filed by music giant Universal Music Group. Veoh argues that the Digital Millennium Copyright Act's "safe harbor" provisions immunizes the company from [...]

Consumer satisfaction for picture clarity and programming exceeds expectations, J.D. Power and Associates found, and customer service has also been tops. For example, installing IPTV services can take four to six hours, yet these companies are holding subscribers's hands through the process, even explaining benefits long after the technology has [...]

AOL Television today is expected to launch a new free on-demand Web series named "Outside the Box." In it, cast members from television's most popular programs interview one another using fan-submitted questions. It will be supported by AOL's digital ad business, Platform-A, which will be expected to identify opportunities for [...]